Based in Stockholm, BioFoods is Sweden’s largest distributor of organic and natural food products. CEO Marie Laven invited Cranmore Foundation to the BioFoods head office to meet with management and employees to talk about the importance of values in business. Prof Bert Mulder and Dr Geary discussed the challenges that SMEs face in staying true to their core values while responding to the day-to-day demands of growing a business. Bert emphasised that being mindful of values is good way to keep focused on what counts for a business and for making decisions that lead to sustainable outcomes and healthy relationships with customers, employees and society at large. Employees at BioFoods expressed their appreciation for the workshop and voiced their agreement with a values-based approach. Many of them said that their loyalty to the company was based in large measure on BioFoods’ company values,