Cranmore Foundation has collaborated with Pukka Herbs since the summer of 2011. Working closely with top management and owner founders, Sebastian Pole and Tim Westwell, Cranmore emphasised the importance of a values-based approach to creating a sustainable socially-responsible business. This was not a ‘hard sell’ for us, as Tim and Seb started Pukka Herbs with a deep commitment to values. Employees also share the Pukka values and aims of creating health products that benefit customers by bringing people and nature together in happy harmony. Since our first meeting Cranmore has conducted values-centred workshops for the company and supported top and middle management in their plans and projects to deepen values throughout their organisation.