Working with Cranmore Foundation, Pukka sought to deepen their commitment to values by theming their tenth anniversary as a celebration of their values. Calling it Pukka1010, the company talked about the importance of values in creating their success so far. At workshops conducted by Cranmore Foundation, employees discussed how deepening those values will create their success in the next ten years. To memorialise the celebration, founders Tim Westwell and Sebastian Pole (along with the help of others) lead the way by writing “Pukka – Celebrating Ten Pukka Years”. You can download a PDF except of Chapter Four of the book that discusses Pukka’s values and makes mention of Cranmore Foundation’s contribution to the framing the discussion.